BRAND BUILDER

 

SILA Australia

Sila is an advanced materials manufacturer that is committed to bringing next generation technology to market. When the owner reached out to me, his goals were to get away from the “always been this way” idea that deeply holds the industry captive. With proprietary technology, Sila wanted to be seen as new age with old blood. Creating the brand from nothing, I later developed the brand across advertising, website creation and overall brand support.

 

Brandguide for future use and maintaining the brand. You can have a look at this guide here.

 
 

I designed Sila’s entire website once the brand was created. If you’d like to see a mockup of the original site, you can find it here.

 
 

Fueled Outdoors

Created this past year from the ground up, the Fueled Outdoors brand had to be built before seeking approval for funding. Filling the need for quality mower repair in North Florida, they wanted to create a brand that would be appealing to current generations in the lawn-care workforce as well as future generations for sustainability.

 
 

I built the branding to fit neatly within the current industry looks but also different enough to attract younger consumers who might come in just to buy a hat or shirt. Brands don’t have to be one dimensional.

 

Beta Program Concepts - When I create brands, I begin with a questionnaire that allows me to begin creating concepts. The below examples are a glimpse into the beginning of that process and ultimately the final result.

Once the proper concept was decided on, the development of the rest of the branding begins. Color codes, fonts, subfonts, taglines and alternates are then created.

Logo Animation

 

King & Rose

One of my favorite brands I built around 2016, and now a staple of Austin, Texas, this a brand that knows what it is and flexes itself. You can check them out here and see how well they’ve done keeping the brand from 6 years ago just as relevant as if it were created today.

 
 

BRAND SUPPORTER

Building a brand is only the beginning. Supporting / maintaining that brand is arguably much bigger than creating it.

 

I was brought on early by Boulo Solutions to help with a variety of branding pieces they were wanting to push to get a bigger presence in not only the local community, but potential clients.

 
 

Renasant Mortgage

I currently serve as Marketing Creative Manager for Renasant Bank. Below you’ll find everything from examples of work I’ve created within the bank’s brand.

 

Clay Target Nation

This was the first issue of Clay Target Nation. I served as the Art Director where I created the entire look of the publication that actually seems to be the same now years later.

You can look at this magazine here.